Virgin Mobile prepaid mobile broadband beats contract pricing by $20

Aug 25th 2010 at 4:00PM


While some companies have put an end to unlimited mobile data connections on your laptop or other mobile device, Virgin Mobile USA, a prepaid provider, is simplifying its plans and offering unlimited prepaid mobile broadband for $40 a month -- $20 cheaper than what it would cost with a contract on networks like AT&T, Verizon and Sprint.(wireless internet service,internet service providers,internet service,wireless service providers,verizon wireless internet,verizon internet,broadband internet providers,wireless broadband providers,broadband internet,broadband wireless)

The new plans will offer a $10 package for 100MB or 10 days as well as a $40 package that offers unlimited data use for a period of 30 days. This is a departure from its plans that charged $10, $20, $40 or $60 for various amounts of data. The nice thing about this type of prepaid mobile broadband, called Broadband2Go by Virgin Mobile, is that users can purchase a block of service when they need it (and pay nothing when they're not using it.)
The Virgin Mobile USA network is powered by Sprint, which means it has a rather large nationwide network of 3G and 1X data. If you need to check the service in your area there is a coverage map available that shows the data speeds and coverage.
In the press release announcing the plan, Virgin Mobile called attention to self employed and independent workers, who make up approximately 30% of the nation's workforce, who would benefit from a flexible and affordable contract-free data plan. Prepaid data is also perfect for personal users who may find that they need a connection only from time to time. Another bonus of prepaid? You can share a device with a friend and cut down on the initial purchase price.
Assuming you use the Virgin Mobile Broadband2Go service for an entire year, you would still save $240 over the traditional $60-a-month contract price of data, or $480 compared to a two-year contract. If you take into account several months where you don't need a mobile connection, or just need a short $10 package, the savings can grow greatly.
When compared to the prepaid mobile broadband offers from Verizon, Virgin Mobile's cheapest plan is $5 cheaper, and the Unlimited plan is $40 less per month than a 5GB plan on Verizon.
Virgin Mobile USA offers an Ovation MC760 USB modem for $79.99, which can connect one device to the Internet and a MiFi 2200 Mobile Hotspot for $149.99 that can connect up to five devices to the Internet. Those links haven't been updated by Virgin Mobile USA yet with the unlimited plan for $40, but its Facebook page has the new price.
View the original article here

Virgin Mobile sells calls at 5 cents

Jul 15th 2010 at 5:00PM

(wireless internet service,internet service providers,internet service,wireless service providers,verizon wireless internet,verizon internet,broadband internet providers,wireless broadband providers,broadband internet,broadband wireless)
Virgin Mobile has launched another prepaid cell phone plan, selling minutes for 5 cents each under its payLo plan.
The plan, unveiled Thursday, is the lowest price I've seen for a prepaid phone, and beats what Boost Mobile, Assurance Wireless, Net10 and others sell for 10 cents a minute, including plans for people below the poverty rate. Common Cents Mobile has tried to stand out from the prepaid phone crowd by rounding down calls and charging 7 cents a minute.
The 400-minute payLo plan is $20 a month, which equates to 5 cents a minute. Additional minutes are 20 cents each, a text message is 15 cents, the picture rate is 25 cents, and data is $1.50 per megabyte. Minutes do not rollover.
If you talk less than 400 minutes a month, Virgin Mobile has another prepaid plan that is $7 per month by adding $20 to an active prepaid account for 90 days of service. But the basic rate of 20 cents a minute applies to that plan, giving callers 100 minutes of airtime for three months, or 33 minutes per month. The basic rate plan is for people who want an emergency or safety phone to call if their car breaks down, for example.
The 400-minute plan is a deal if you're using the 400 minutes, since they don't rollover.
"We can't do 5 cents and have them last a lot longer," said Neil Lindsay, chief marketing officer for Sprint Mobile's prepaid plans. "It just wouldn't make business sense."
Before switching to a prepaid phone plan, or any phone plan, check out the coverage and go to a price comparison site to see if the minutes you expect to use are worth the money.
Without long-term contracts, prepaid phones are becoming more popular. The worst disadvantage, however, is that while per minute costs have come down, they're still higher than traditional postpaid service, according to a wireless plan buying guide. Also, the minutes usually expire in one to three months, and you'll have to buy more minutes before they expire. Some, such as Net10, which I have, allow minutes to rollover.

Aaron Crowe is a freelance journalist in the San Francisco Bay Area.
View the original article here

Pink slip protection offered by mobile phone company

Apr 9th 2009 at 7:00PM

(wireless internet service,internet service providers,internet service,wireless service providers,verizon wireless internet,verizon internet,broadband internet providers,wireless broadband providers,broadband internet,broadband wireless)

Virgin Mobile is the latest company to offer price protection for customers who lose their jobs.
Starting April 15, the phone company will offer what it calls "Pink Slip Protection" that will pay for three months of its service for new and existing customers who lose their jobs. Customers must prove that they're eligible for state unemployment benefits, and must have one of Virgin Mobile USA's prepaid monthly plans that don't have annual contracts.
While three free months of cell phone use while looking for a job may not sound like much time, it's a start that should help people get back on their feet and find a job, said Bob Stohrer, chief marketing officer for Virgin Mobile.
"We hope that what we're helping people to do is get themselves situated and back into employment," Stohrer told me in a telephone interview.
Like many companies offering help to people who lose their jobs -- Walgreens, Ford, Hyundai, FedEx Office, and others -- it's a tactic to build the brand and help create customer loyalty. After all, if a business helped you when times were tough, maybe you're more likely to stick with them for the long haul.
Virgin Mobile's Stohrer admitted as much, saying the Pink Slip Protection plan could tip the scales for someone looking to buy a cell phone amid all the prepaid phone choices out there.
"Anybody who takes advantage of this is going to become a better customer for us in the long-term," he said.
The national unemployment rate is 8.5%, so its probably safe to assume that about the same percentage of cell phone customers are unemployed and could use this plan. At a time when having a cell phone is no longer a luxury but a necessity, especially when looking for a job, Virgin Mobile customers may flock to the program when it starts April 15.
"You rely on your cellphone even more when you're out of a job" and networking and trying to get ahold of employers, Stohrer said.
Customers must have a Virgin Mobile monthly plan for at least two consecutive months to be eligible for the pink slip plan. People with one of its text-only plans are also eligible, although texting to request a job interview isn't recommended.
Getting a helping hand, if only for three months, is still a helping hand.
"We're trying to help somebody get back on their feet and manage costs when they're really tight," Stohrer said.

Aaron Crowe is an unemployed journalist in the San Francisco Bay Area. Read about his job search at www.AaronCrowe.net

View the original article here

Mobile payment to be mainstream in four years - report

13 July 2011Mobile payment to be mainstream in four years - report As companies race to take advantage of the mass adoption of smartphones and rapid development of new technologies to offer mobile payment services, executives believe the use of a mobile phone or device to make payments or conduct banking transactions will require four years to become widely accepted by consumers, according to a global survey of business executives by KPMG International, a global network of firms providing audit, tax, and advisory services.

The KPMG survey of nearly 1,000 executives in primarily the financial services, technology, telecommunications, and retail industries globally found that 83% of the respondents believe that mobile payments will be mainstream within four years, compared to only nine percent who see them as mainstream today.
 In fact, 46% believe mobile payments will be mainstream within two years.  

"We believe that exploding smartphone growth and myriad opportunities will grow mobile payments at a much faster rate than our respondents anticipate," said Gary Matuszak, KPMG Global Chair of the Technology, Communication and Entertainment practice.  "A wide variety of payments is ready for adoption, as several key players already provide or are rolling out mobile payments, and interest among consumers in utilizing mobile payments is growing, in line with the industry's readiness to deploy them."

Seventy-two percent of the executives said that mobile payments are now or will be reasonably important in the future, with specialist online systems building on its leading position as a payment method, and m-banking and near field communication (NFC) gaining significantly greater traction than today.  
Fifty-eight percent said they have a mobile payments strategy in place.

"While there is consensus about the significant value of this opportunity among executives across geographies and industries, the type and size of opportunity varies between developed and developing countries depending on depth and reach of the financial infrastructure  in place. We believe that those firms willing to engage in cross-industry partnerships and coopetition are more likely to succeed and dominate the market due to the complex set of business relationships required to deliver mobile payments to a mass market," said Matuszak.

While the majority of the business leaders surveyed believe consumers are currently concerned about security and privacy when using mobile devices,  they believe other factors are  more compelling attributes of a successful mobile payment strategy.  
Specifically, 8% believe convenience/accessibility is the highest attribute, followed by simplicity/ease of use, at 73%, security, at 57%, and low cost, at 43%.  

At the same time, business leaders, globally and in the USA, view security as the main challenge to developing mobile payments strategies.
Technology and adoption of the technology is a distant second, followed by privacy.

"The business leaders understand that when it comes to consumers choosing a provider based on security, reputation can make the difference, and any damage to a business' brand can prove costly, even to the extent of being a showstopper," said Sanjaya Krishna, KPMG US Digital Services Leader in the TCE practice. "As a result, leading businesses are adopting multiple approaches to alleviate customers' privacy and security concerns."

Matuzak added:

"One surprising result of our survey is the absence of divergent views across both industries and geographies, which speaks to the consensus that mobile payment is regarded as an opportunity for players across the value chain of commerce."

With the mobile payments industry poised to make a major leap in the coming years, several players are expected to play significant roles, though two groups of financial institutions are the current front-runners, say respondents.

Banks, which scored the highest in level of importance in the value chain, and credit card companies will have the most important roles, according to business leaders globally.
They placed telecommunications companies third, ahead of specialist online payment players (eg. PayPal, Boku, Obopay), online service provider giants (e.g. Google, Facebook, Amazon), retailers and technology companies.
Among US respondents, online service provider giants placed third, followed by specialist online payment players and telecommunications companies, which were rated of equal importance, retailers and technology companies.

Each of these companies' success can be tied to the prospects for the five current payment methods which are battling for a share of the market.

The KPMG survey respondents, globally and in the USA, see specialist online systems leading the pack, due to the fact that this method already has significantly greater penetration than alternatives, and its penetration is expected to increase.

Respondents said that specialist online systems have the greatest prospect for success, followed by mobile banking, NFC, carrier billing and the "mobile wallet."

"While KPMG believes that these forms of mobile payment will all gain some traction, our view is that M-Wallet is one of the most exciting and promising payment opportunities. M-Wallet provides the momentum to move beyond payments to participate in the entire chain of mobile commerce, from consideration and brand awareness to purchase after-sales loyalty and care," said Tudor Aw, Technology Sector Head, KPMG Europe.

M-wallet – uses mobile device as a wallet with account and transaction information stored on the devices' SIM card.

M-banking – direct access to bank services and information via the mobile device

NFC – short-range (millimeters) wireless communication technology that enables exchange between devices, such as between a cell phone and a point of sale device at a checkout counter.

Specialist Online systems – online payment processing systems such as Google checkout and PayPal.  

Carrier billing – purchases are charged to the mobile phone bill

View the original article here

What Can You Do with MiFi Mobile Hotspot

Browse > Home / Sprint / What Can You Do with MiFi Mobile Hotspot

Tired of search for Wi-Fi connection while traveling? Although many hotels or cafe offer Wi-Fi service - either free or prepaid you will still have to look for them and sit in a public area to connect your laptops or other Wi-Fi devices. If you are traveling via train or bus chances are there won’t be any Wi-Fi service at all. The best solution, if you want to stay connected to the Internet and office network is to purchase a personal MiFi hotspot. It basically works like a Wi-Fi connection point and you can bring it with you anywhere that have 3G or 4G wireless network signs. What can you really do with the MiFi Mobile Hotspot? The best feature is mobility. As long as you are in the carrier’s coverage map you will have Internet connection. Sometimes data roaming is also available. And you are not restricted to one location. And you are allowed to connect 5 Wi-Fi devices are the same time. Is it more convenient than a laptop connection card? Absolutely. Given the fact that an USB mobile broadband card costs about the same you will get a lot more than you pay for when you choose a MiFi personal hotspot.

View the original article here

Motricity Delivers Interactive Mobile Marketing Solution for World's Largest Retailer of Outdoor Products

Cabela's has launched a new mobile marketing program to promote the company's 50th anniversary and improve the overall customer experience with the brand. Through Motricity's mCore platform, Cabela's, the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise, now has the ability to instantly send special offers and promotions to customers who opt-in.

Cabela's first mobile marketing campaign was launched through Motricity with an offer to download a new application called "Recon Hunt" — a navigation system with additional features built specifically for hunters. Upcoming mobile campaigns will promote the 50th anniversary sweepstakes, alert customers of special offers and sales as well as feature mobile applications relevant to outdoor enthusiasts.

"Working with Motricity has created a new and highly effective way for us to communicate with our customers and is the perfect tool to help promote our 50th anniversary," said Eric Henzie, senior marketing analyst for Cabela's. "Having a strategic mobile marketing campaign in place will help us drive in-store business, increase overall customer awareness and build our brand."

Motricity has the ability to reach over 200 million mobile users and the capability to deliver targeted marketing campaigns to the wide array of mobile devices and all operating systems in the marketplace, including Apple, Droid and BlackBerry which gives Cabela's the opportunity to deeply engage with their current and prospective customers. In addition, for every mobile campaign Cabela's launches, Motricity will track and quantify the effectiveness which enables Cabela's to measure ROI, as well as customize and prioritize future campaigns.

"With a large and geographically diverse customer base, mobile marketing is very strategic in driving growth for a recognized brand such as Cabela's," said Tyler Nelson, senior vice president of mobile marketing, advertising and analytics for Motricity. "Whether their goal is to drive sales, promote special offers or provide customers with outdoor education, mobile campaigns continue to prove to be impactful in reaching key audiences."

About Motricity

Motricity (Nasdaq:MOTR) empowers mobile operators, brands and advertising agencies to maximize the reach and economic potential of the mobile ecosystem through the delivery of relevance-driven merchandising, marketing and advertising solutions. Motricity leverages advanced predictive analytics capabilities to deliver the right content, to the right person at the right time. Motricity provides their entire suite of mobile data service solutions through one, integrated, highly scalable managed service platform. Motricity's unique combination of technology, expertise and go-to-market approach deliver definitive return-on-investment for our mobile operator, brand and advertising agency customers. For more information, visit www.motricity.com or follow the company on Twitter @motricity.

The Motricity, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7813

About Cabela's Incorporated

Cabela's Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter. Through Cabela's growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUB Visa credit card, which serves as its primary customer loyalty rewards program. Cabela's stock is traded on the New York Stock Exchange under the symbol "CAB".

View the original article here

Motricity to Power Garnier International's New Master Mobile Marketing and Advertising Site

Garnier International customers will soon be able to access the company's beauty expertise and advice via their mobile devices thanks to Motricity's (Nasdaq:MOTR) mobile marketing and advertising platform. The mCore platform allows Garnier to engage customers through a new digital touch point connecting the Garnier brand with consumers like never before.

"We're thrilled to partner with Motricity to launch Garnier's new mobile platform," said Patrick Chambon, new media marketing director for Garnier International. "The new master mobile marketing and advertising site will allow us to engage our customers via an innovative and interactive channel enhancing brand reach and customer loyalty."

Garnier will utilize Motricity's mobile marketing and advertising platform mCore to provide real-time, interactive and personalized experiences helping the consumer select the appropriate product. Moreover, Motricity's mobile solution allows Garnier to extend their global footprint and brand through a mobile platform.

"The opportunity for brands to leverage the rapid adoption of hundreds of millions of smartphone and next generation devices with targeted mobile advertising, marketing and rich media as a means to reach their customers and drive additional revenue is unprecedented," said Ryan Wuerch, chief executive officer of Motricity. "Garnier is a leading global brand and we're enthused to provide them with the mobile solutions to offer their customers compelling and engaging mobile experiences."

About Motricity

Motricity (Nasdaq:MOTR) empowers mobile operators, brands and advertising agencies to maximize the reach and economic potential of the mobile ecosystem through the delivery of relevance-driven merchandising, marketing and advertising solutions. Motricity leverages advanced predictive analytics capabilities to deliver the right stuff, to the right person at the right time. Motricity provides their entire suite of mobile data service solutions through one, integrated, highly scalable managed service platform. Motricity's unique combination of technology, expertise and go-to-market approach deliver definitive return-on-investment for our mobile operator, brand and advertising agency customers. For more information, visit www.motricity.com or follow the company on Twitter@motricity.

The Motricity, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7813

View the original article here

Motricity Completes Acquisition of Adenyo, Integrates Mobile Advertising, Marketing and Analytics Into the mCore Platform

Motricity (Nasdaq:MOTR) today announced it has completed its acquisition of Adenyo, a mobile advertising, marketing, and analytics solutions provider with operations in the United States, Canada and Europe. Motricity's integration of Adenyo's capabilities into its software as a service platform, mCore, significantly expands the company's solution set and available target markets. Motricity further strengthens its position to capitalize on the strong growth of both smartphone and mobile advertising markets. Furthermore, with the addition of leading global advertising agency and enterprise brand customers to its portfolio, Motricity is significantly expanding its customer and revenue base. Finally, Motricity is enhancing its ability to deliver a full range of mobile data service solutions to its mobile operator customers worldwide.

Adenyo enables brands, media companies, advertising agencies and mobile operators to directly engage consumers through the delivery of highly targeted mobile advertising and marketing campaigns - which are delivered predominately via smartphones, tablets and next generation mobile devices. Customers include:  AT&T, McDonald's, Coca-Cola, Ford Motor Company, Paramount Pictures, Garnier, Omnicom Media Group and Bouygues Telecom. Since the transaction was initially announced on January 31, 2011, Adenyo has continued to gain momentum, adding Visa, Samsung and Kraft as new customers.

"With the acquisition of Adenyo and integration of their platform into mCore, we are changing the landscape of the mobile data services industry. Innovative operators, brands and agencies can now leverage Motricity's software as a service platform to provide highly targeted mobile advertising, marketing and analytics solutions. Our expertise will help them expand their market reach and provide their customers with relevant content and services. Motricity is creating new revenue opportunities by expanding its customer base to include global brands and ad agencies," said Ryan Wuerch, chief executive officer of Motricity. "Our focus in the coming years is to have one billion mobile customers worldwide accessing these offerings and services through Motricity's mCore platform."

The mobile industry continues to experience extremely rapid growth. ABI Research forecasts an unprecedented opportunity for growth in the mobile market, particularly in marketing and advertising, with global spend projected to reach $28.9 billion by 2014.

Terms of the transaction may be found in a current report on Form 8-K filed with the United States Securities and Exchange Commission, available on the Investor Relations section of Motricity's website at www.motricity.com.

About Motricity, Inc.

Motricity (Nasdaq:MOTR) empowers mobile operators, brands and advertising agencies to maximize the reach and economic potential of the mobile ecosystem through the delivery of relevance-driven merchandising, marketing and advertising solutions. Motricity leverages advanced predictive analytics capabilities to deliver the right stuff, to the right person at the right time. Motricity provides their entire suite of mobile data service solutions through one, integrated, highly scalable managed service platform. Motricity's unique combination of technology, expertise and go-to-market approach deliver definitive return-on-investment for our mobile operator, brand and advertising agency customers. For more information, visit www.motricity.com or follow the company on Twitter @motricity.

The Motricity, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7813

Forward-looking Statements

Statements made in this release and related statements that express Motricity's or its management's intentions, indications, beliefs, expectations, guidance, estimates, forecasts or predictions of the future constitute forward-looking statements, as defined by the Private Securities Litigation Reform Act of 1995, and relate to matters that are not historical facts. They include, without limitation, statements regarding; the timing of the closing of the acquisition, the expected synergies and impact of the transaction, our view of general economic and market conditions, and the integration of Adenyo's business into ours. They also include statements about our ability to develop, produce, market, license or sell our products, solutions and services, reduce or control expenses, improve efficiency, realign resources, continue operational improvement and year-over-year or sequential growth, and about the applicability of accounting policies used in our financial reporting. These statements represent beliefs and expectations only as of the date they were made. We may elect to update forward-looking statements but we expressly disclaim any obligation to do so, even if our beliefs and expectations change. Actual results may differ from those expressed or implied in our forward-looking statements. Such forward-looking statements involve and are subject to certain risks and uncertainties that may cause our actual results to differ materially from those discussed in a forward looking statement. These include, but are not limited to, our ability to achieve expected synergies, our ability to integrate Adenyo's business into ours, and the risks and uncertainties described more fully in our filings with the Securities and Exchange Commission.

View the original article here

fring Brings Mobile Group Video to Big Screen Tablets

Headlines

Contact us Site search: complete archives list

Today in Mobile Technology history - the top story one year ago

fring Brings Mobile Group Video to Big Screen Tablets
Posted: 29-Jun-2011 [Source: fring] [fring announces its iPad Group Video chat enabling four-way video calls. The services can also be used across iPhone, Android, and Nokia devices and over Wi-Fi, 3G or 4G connections.]

London, UK -- fring, the mobile communication service that pioneered mobile video over internet calls across all major Smartphone platforms, now brings the world’s first dedicated Group Video chat service to the leading tablet, the iPad.

fring’s iPad Group Video chat enables four friends to simultaneously video chat one another, & see friends across a host of devices including iPhone, Android & Nokia, over any internet connectivity (Wi-Fi, 3G or 4G).

With fring on the iPad, users enjoy full-size 9.7-inch LED, glossy widescreen Video chat, with Multi-Touch display and optimized picture quality using fring’s proprietary DVQ™ technology.

The fring iPad Group Video chat experience is wrapped in a fun, intuitive, natural gesture- navigation where users drag & drop friends into Group Video chat, move their video chat stream & seamlessly augment video chat with parallel communication like tandem text chatting.

“fring is empowering tablet users to unleash the power of their 9.7 inch screens beyond movie watching and gaming to rich, fun personal video communication,” says Avi Shechter, CEO and Co-founder of fring. “With Group Video on the iPad, we are changing face to face video chat. Users will now be able to video socialize on big screen tablets enjoying seeing their friends wherever they are- as they commute, sunbathe at the beach or wait for coffee at a café.”

In addition to free Group Video chat, fring enables users to make free two-way video chat, voice calls and live chat with friends on Android, iPhone/iPod touch & Nokia Smartphones.

fring’s iPad Group Video is available from Apple’s App Store. A demo video is available here.

More...

Back to Headlines...

Sprint/HTC 3D

Nokia N9 MeeGo

HP TouchPad

Motorola Droid X2

Sony S1 and S2 Tablets

Nokia X7

Sprint/HTC 3D

CTIA 2011

Google Nexus S 4G

T-Mobile Sidekick 4G

iPad2

Xperia Play

HP webOS Tablet

Sprint/Kyocera Echo Dual-Screen

T-Mobile/Samsung Galaxy S 4G

AT&T/Motorola ATRIX 4G Smartphone

Verizon/Motorola XOOM tablet

Sprint/HTC EVO Shift

Nexus S

Samsung Galaxy Tab

HP's Palm Pre 2

HTC's Windowsphone

Motorola DROID PRO

Verizon/Motorola CITRUS

BlackBerry PlayBook

Sharp Galapagos E-Book Reader

HTC Desire HD

Nokia E7

T-Mobile G2

BlackBerry Torch 9800

Sprint/Samsung Epic 4G

Verizon/Motorola DROID X

Motorola MILESTONE XT720

iPhone 4

T-Mobile myTouch 3G Slide

Nokia N8

KIN Social Phone

Samsung Galaxy S

Motorola MILESTONE

Apple iPad

Dell Mini 3

Google Nexus One

View the original article here

Mobile payments users to grow by 40% to reach 2.5 billion globally by 2015

A new report by analyst firm Juniper Research forecasts that the number of mobile phone users making payments for digital goods will reach 2.5 billion worldwide by 2015, up from 1.8bn forecast for 2011. This represents a growth of 40%.

Mobile tickets for transport and entertainment were found to be two of the key sectors influencing growth although new service and application adoption will also be very important.

Senior analyst David Snow gave more details: “Whilst the mobile payments sector offers substantial growth opportunities, it needs to be seen by innovative players as a platform from which to develop new value added applications and services such as personalised mobile coupons, loyalty schemes, and novel augmented reality offerings.”

However, the Juniper report also warned that fraud levels with certain types of payments such as PSMS and direct billing are on the increase with mobile security becoming a key issue in the not too distant future.

Further key research from the Mobile Payments for Digital & Physical Goods report shows:

• The Far East & China region will be the largest, accounting for nearly 30% of the total by 2015;

• The Indian Sub-Continent is forecast to exceed 400 million users by 2015.

The report uses an innovative new approach to compare the positioning of some 17 mobile payments vendors. These vendors are also profiled in the report, enabling the reader to identify and compare their strategies. In depth market forecasts provide detailed five year regional data for mobile digital & physical goods payments, showing key parameters including subscriber take-up, transaction sizes and volumes. The report also reveals the strategies that are being used to enable users to pay by mobile through case studies from companies such as Virgin Media and Badoo.

View the original article here